CRM is a set of practices that organizations adopt to maintain and increase their customer base. A systematic review of empirical researches from different sources of journals and conferences.
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Introduction The purpose of this research paper is to analyze the impact of Customer Relationship Management (CRM) on BMW, as CRM is one of most effective strategic tools to change the consumer behaviour. We will write a custom Research Paper on The impact of Customer Relationship Management (CRM) on BMW specifically for you.
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This paper focuses on research conducted in customer relationship management (CRM) from 2000 to 2014 in six top-tier academic publishing journals including Journal of Relationship Marketing.
A total of 371 research papers related to CRM have been published in these six journals from 2000 to 2014.
CRM is referred to as an activity by which businesses try to sustain retention of customers as well as trying to amplify the loyalty of customers. Different strategies as well as tactics are applied by different businesses to ensure that the objectives of the CRM are achieved successfully (John, 2011).
In this paper, we examine the impact of customer relationship management (CRM) on firm performance using a hierarchical construct model. Following the resource-based view of the firm, strategic CRM is conceptualized as an endogenously determined function of the organization’s ability to harness and.
This paper reports the results of a qualitative study into the implementation of data-driven customer relationship management (CRM) strategies. Seventeen companies are investigated and three short.
Accordingto Brown (2000) CRM is a process of acquiring new customers, retaining the existencecustomers, and at the same time understands, anticipates and manages the needs of anorganization’s current and potential customers. Furthermore, Mylonakis (2009) described CRMas an innovative process to create a long term relationship and gaining trust.
To shed light on the future of CRM, this paper will cover the impact of the internet on CRM, an example of a successful customer loyalty program through the example of Harrah’s Casino, a discussion of future trends in mutli-channel approaches, and an example of a successful CRM marketing program through the analysis of Amazon.com.
Research Paper Commerce A Study on Customer Relationship Management Practices in Banking Sector (with Special Reference to Salem District.
This final chapter draws conclusions on how CRM can be initiated and improved at DFCC Vardhana Bank. The author concludes the research by summarizing the findings drawn from the literature review and the primary research explained in finding and analysis, whilst focusing on the project objectives to draw out recommendations.
This paper analyzes the availability of electronic customer relationship management (E-CRM) features on retail Web sites and their relationship to consumer satisfaction and site traffic.
Abstract: The advancement in ICT has forced banks into adopting electronic customer relationship management (e-CRM) to improve the relationship with customers in order to increase profits, achieve.
Research Paper on How Can CRM Systems Help Affect Mercedes Benz? Assignment Mercedes Benz has historically been at the forefront for implementing technology, as part of its business model. Part of the reason for this, is the desire to be able to maintain the image of quality, safety and luxury. These different elements have been consistently a.
Research papers are a form of publications where the results of any research conducted by you are highlighted, which are then submitted to the various associations depending on your field of research. These may be accessed through websites.
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WORKING PAPERS W-400 Marko Merisavo THE EFFECTS OF DIGITAL MARKETING COMMuNICATION ON CuSTOMER LOyALTy: AN INTEGRATIvE MODEL AND RESEARCH PROPOSITIONS W-400 ISSN 1235-5674 (Electronic working paper) ISBN-10: 952-488-009-1 ISBN-13: 978-952-488-009-1 2006.